As Sarah sees it: Sales alert

Sarah is a freelance journalist with many years' experience writing about fashion and retail and working with Colin McDowell. She currently divides her time between London and Dublin, looking out for interesting boutiques, road-testing beauty products and concluding that there's no such thing as a 'must-have'. So you won't find any must-haves here. What you'll find instead is an independent take on style and fashion, a reminder that style exists beyond London (as well as in London, natch) and a hymn to the importance of great coffee while shopping.