Sunday, 18 April 2010

Laidback luxe

Came across an attractive new collection in Fenwick's, Newcastle, this weekend: Maison Scotch. With its neat little name-tag label and a laidback luxury feel, it looks like a home-spun label crafted in some Parisian atelier. The clothes are fresh and well-cut, with a breezy nautical vibe for spring. Also in Maison Scotch’s favour, it has to be said, is their spot in Fenwick: next to the lurid overload of magenta and raspberry diamante-studded velour by Juicy Couture, it's hard not to look like pure class. But there are details here that challenge even Whistles, firm favourite in the fashion press for the over-25s. A navy T-shirt dress in good-quality cotton (£80), for example, comes with a thin striped belt, while soft indigo jeans make you think of tripping along the hot sand on some south of France beach. The Paris T-shirt (£45, great cotton, flattering shape) hints at Bella Freud’s cultish slogan tops (such as Ginsberg is God, below, re-issued for a/w 2009), while a long black and cream T-shirt with one pocket comes with a matching long thin scarf so you feel like you’re getting more for your (not inconsiderable amount of) money. In fact, this collection comes from Scotch & Soda, an Amsterdam-based company that already have successful men’s and children’s ranges, and taps smartly into the laidback French chic vibe that’s so popular at the moment.

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